Every missed call from a pet owner in crisis is a patient lost and a $3,000–$15,000 procedure walking out the door to a competitor who picked up. The GAP Strategy makes that revenue visible — and recovers it.
2 founding spots available. Setup fees waived. 4-month term. Fully managed by PLM.
Specialty pet care operates in a different world than general practice. A single missed call from an owner whose dog just tore an ACL or a cat in oncology follow-up is not an inconvenience — it's a $4,000 to $15,000 procedure that books somewhere else. And specialty clinics miss those calls constantly — after hours, during surgeries, on hold, straight to voicemail with no follow-up.
The gap between when a high-value prospect contacts your clinic and when your clinic responds is where revenue disappears. Most specialty clinics have no system to even know the gap exists. No visibility. No follow-up. No recovery. Just silence — and an owner who found another specialist who picked up.
The GAP Strategy is PLM's proprietary methodology for closing the revenue gap between when a prospect contacts your clinic and when your clinic responds. It's not a marketing spend. It's revenue protection infrastructure.
L.U.N.A. — Leads Under-served Needing Action — is the intelligence engine running underneath. It captures every missed call, identifies the revenue at risk, and makes the recovery visible in real time on a branded dashboard your team can see every day.
Every client gets a branded L.U.N.A. dashboard showing exactly what's been captured, what's been recovered, and what would have been lost without the system in place. This is what transforms the conversation from "marketing cost" to "this paid for itself."
Every tier is fully managed by PLM. No software for your team to learn. No dashboards to build. We handle everything.
PLM is accepting 2 founding clients for the Specialty Pet Care GAP Strategy program. This is not a discount. This is first access to a system that will become the standard for specialty clinic revenue protection — before it carries a setup fee.
Fill out the form below. PLM will review your application and send a tier-specific payment link within 1 hour of submission. Your spot is not reserved until payment is received.